From Seed to Scale: Executing BrightFarms' Digital Transformation with NetSuite
Thursday, February 19, 2026 10:00 a.m.–10:45 a.m. PST
In partnership with:
Join Jonathan White, Senior Director of Accounting and Finance at BrightFarms, and Ben VanderBeek, NetSuite practice lead at LIDD, for a candid deep dive into the realities of digital transformation for food and beverage organizations. In this webinar, Jonathan and Ben pull back the curtain on how BrightFarms moved from a vision of unified operations to the reality of a live, scalable environment powered by NetSuite.
You will learn:
The Strategy: How to build a capital-protective roadmap that aligns technology spend with actual growth.
The Messy Middle: The challenges associated with getting your digital transformation journey started, including data standardization, process mapping, and change management.
The Solution: How BrightFarms ultimately executed on its digital transformation journey, and why NetSuite was the platform of choice to handle the speed and scale they required.
Featured Speakers
Jonathan White
Senior Director of Accounting and Finance
BrightFarms