Hospitality Futures: Building the Next Generation of Intelligent Hospitality

Discover how AI, rising operational pressures, and new experience models are transforming hospitality.

Hospitality is entering a new chapter. Changing lifestyles and advances in intelligent technology are reshaping how hotels, restaurants, and venues operate, engage guests, and deliver more responsive, data-driven experiences.

In this session, Oracle and The Future Collective explored the key forces shaping the future of hospitality and what they mean for industry leaders today. Drawing on insights from the Hospitality Futures report, the discussion will examine emerging shifts across the sector—from the rise of frictionless, “zero-click” guest journeys and new experience-led hospitality models to the growing role of AI-powered systems that enable businesses to anticipate demand, optimise operations, and respond more intelligently to change.

At the same time, hospitality leaders are facing rising operational pressures across labour, supply chains, and energy. Oracle will share practical perspectives on how organisations can manage these challenges, improve efficiency, and build the intelligent systems needed to support modern hospitality across finance, supply chain, workforce, and guest experience.

Watch the recording to explore how hospitality leaders can navigate the next phase of change and build more resilient, efficient, and intelligent hospitality organisations.

In this on-demand webinar, we will explore:

• The key forces reshaping the hospitality landscape.
• Emerging hospitality models, including frictionless zero-click guest journeys and new experience-led formats designed to meet changing guest behaviours.
• How AI and intelligent systems are transforming hospitality operations.
• Practical perspectives on building more connected operational infrastructure.

Who should watch? Hospitality leaders responsible for strategy, operations, technology, finance, and guest experience who are navigating a rapidly evolving and increasingly complex industry.

Featured Speakers

Kath Brameld
EMEA Industry Director
Oracle NetSuite

Julian Foxon
Hospitality Senior Sales Director
Oracle

Kate Shepherd
Co-founder and Strategic Director
The Future Collective

Matt Parry
Co-founder
The Future Collective