How to Evolve Your Go-to-Market Strategy and Drive Enterprise Value in an AI World

Companies everywhere are under pressure to grow efficiently, improve margins, and drive predictable revenue—while traditional inbound strategies are becoming more expensive and less effective. AI has fundamentally changed how buyers research, evaluate, and make purchasing decisions, yet many go-to-market strategies haven’t kept pace.

In this 60-minute session, you’ll learn practical strategies to evolve your go-to-market approach, improve revenue efficiency, and drive measurable business value in an AI-driven market.

You’ll leave with:

• A clear understanding of how AI is reshaping buyer behavior and customer acquisition.
• Practical strategies to improve go-to-market efficiency and generate pipeline more cost-effectively.
• A framework for connecting marketing investments to revenue growth and enterprise value.

Join a conversation packed with real-world examples and actionable insights, led by:

• Shiv Narayanan, Founder of How To SaaS and author of AI Marketing Blueprint
• Ranga Bodla, Vice President, Field Engagement and Marketing at Oracle NetSuite
• Erin Brodie, Vice President, Strategic Partnerships at Oracle NetSuite

Featured Speakers

Shiv Narayanan
Founder of How To SaaS and author of AI Marketing Blueprint

Erin Brodie
Vice President, Strategic Partnerships
Oracle NetSuite

Ranga Bodla
Vice President, Field Engagement and Marketing
Oracle NetSuite