Over the past several years, holiday planning and marketing has started earlier and earlier. Our very own Senior Commerce Marketing Analyst, Greg Zakowicz will look at last year's trends and offer his strategies for effectively preparing your email marketing for the coming holiday season.
Greg Zakowicz
Senior Commerce Marketing
Analyst, Bronto
What you'll learn:
- 2017 holiday results and how email contributed to these numbers.
- Retailer trends with subject lines and email send volume.
- Promotional trends from the last year’s holiday season.
- Email preparation strategies to make the most of your holiday season.