A practical discussion on go-to-market tactics as the economy evolves

On-Demand Recording

The best way to recover from the coronavirus haymaker? Customers. But you won’t win and retain them using your old marketing and sales playbook. Crises have a way of compressing time, and tactics that have taken years to mature are now some of the most important. That means a laser focus on customer experience, stronger reliance on ecommerce and social selling, and data-driven customization.

Bottom line: Next-level customer acquisition, satisfaction and loyalty are within reach. Are you ready to grab them?

Janet Schijns is the CEO of sales enablement consultancy JS Group and a longtime Fortune 500 executive with leadership experience spanning Verizon, Motorola and Office Depot. She knows how to win customers and influence markets—her clients regularly see increases in revenue of 40% or more.

In this talk with Janet, you'll learn:

  • How finance leaders can equip their organizations to capture new revenue opportunities before the competition.
  • Specific ways customer-based KPIs will evolve in a post-COVID economy.
  • Buyers’ new habits, as well as how to connect with them where they both live and buy.
  • The new marketing channels that can increase sales efficiency.
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Oracle may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Oracle, including to affiliates and entities located in countries which are not considered to have an adequate level of data protection.

By filling and submitting this form, you understand and agree that the use of Oracle's web site is subject to the Oracle.com Terms of Use. Additional details regarding Oracle’s collection and use of your personal information, including information about access, retention, rectification, deletion, security, cross-border transfers and other topics, is available in the Oracle Privacy Policy.

Yes, send me marketing communications on Oracle Products, Services and Events.
I agree that Oracle may collect and use my personal information (in particular first name, last name, e-mail address, phone number, address, zip code, company name, password, cookies) for the following purposes: (i) to engage in and process transactions and to respond to my inquiries; (ii) to enable my participation in Oracle online communities; (iii) to interact with me on social networks; (v) to administer product downloads and confirm license compliance; (iv) to select content, improve quality and facilitate my use of Oracle websites; (vii) to provide product alerts and updates; (viii) to power joint sales and product promotions; (ix) to improve Oracle products, services and experiences; (x) to communicate with me about a conference or event; (xi) to obtain third party services; (xii) to protect its employees, websites, facilities, and operations; (xiii) to deliver advertisements via Oracle channels and to tailor marketing to me; and (xiv) to comply with Oracle's legal and corporate requirements.
Oracle may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Oracle, including to affiliates and entities located in countries which are not considered to have an adequate level of data protection.
By filling and submitting this form, you understand and agree that the use of Oracle's web site is subject to the Oracle.com Terms of Use. Additional details regarding Oracle’s collection and use of your personal information, including information about access, retention, rectification, deletion, security, cross-border transfers and other topics, is available in the Oracle Privacy Policy.

Featured Speaker

Speaker 01

Janet Schijns
CEO
JS Group