A practical discussion on go-to-market tactics as the economy evolves
On-Demand Recording
The best way to recover from the coronavirus haymaker? Customers. But you won’t win and retain them using your old marketing and sales playbook. Crises have a way of compressing time, and tactics that have taken years to mature are now some of the most important. That means a laser focus on customer experience, stronger reliance on ecommerce and social selling, and data-driven customization.
Bottom line: Next-level customer acquisition, satisfaction and loyalty are within reach. Are you ready to grab them?
Janet Schijns is the CEO of sales enablement consultancy JS Group and a longtime Fortune 500 executive with leadership experience spanning Verizon, Motorola and Office Depot. She knows how to win customers and influence markets—her clients regularly see increases in revenue of 40% or more.
In this talk with Janet, you'll learn:
- How finance leaders can equip their organizations to capture new revenue opportunities before the competition.
- Specific ways customer-based KPIs will evolve in a post-COVID economy.
- Buyers’ new habits, as well as how to connect with them where they both live and buy.
- The new marketing channels that can increase sales efficiency.