A practical discussion on go-to-market tactics as the economy evolves
The best way to recover from the coronavirus haymaker? Customers. But you won’t win and retain them using your old marketing and sales playbook. Crises have a way of compressing time, and tactics that have taken years to mature are now some of the most important. That means a laser focus on customer experience, stronger reliance on ecommerce and social selling, and data-driven customization.
Bottom line: Next-level customer acquisition, satisfaction and loyalty are within reach. Are you ready to grab them?
Janet Schijns is the CEO of sales enablement consultancy JS Group and a longtime Fortune 500 executive with leadership experience spanning Verizon, Motorola and Office Depot. She knows how to win customers and influence markets—her clients regularly see increases in revenue of 40% or more.
In this talk with Janet, you'll learn:
- How finance leaders can equip their organizations to capture new revenue opportunities before the competition.
- Specific ways customer-based KPIs will evolve in a post-COVID economy.
- Buyers’ new habits, as well as how to connect with them where they both live and buy.
- The new marketing channels that can increase sales efficiency.