Decor Disruptor
When your product is so popular that customers are selling half-empty cans of it online for more than retail price, it’s a sure sign you’ve created a highly successful brand—and now need to innovate to meet demand. Co-founder and CEO Luke London tells the story of how Lick grew from founding idea to a multimillion-pound, multichannel business—and how NetSuite helped it overcome the challenges that come with rapid growth.
Rapid Growth Keeping
a Clear Customer Focus
Lick was founded in 2020 when Lucas London and Co-founder Sam Bradley spotted an opportunity to disrupt the paint and home decor industry with a “people-powered” approach. They saw that customers had too much choice, not enough support, and no brand that really spoke to them. Now that Lick has grown from zero to a multimillion-pound business in just a few years, it’s clear their customer-focused vision was spot-on. Today, Lick positions itself as “your decorating partner”, offering advice as well as carefully chosen paint, wallpaper, and tools. It blends a strong online presence with brick-and-mortar retail and champions sustainability, with coveted B-Corp status.
Without NetSuite, we would have never been able to make financially data-driven decisions around the profitability and growth potential within our business.”
Lucas London, CEO and Co-Founder, Lick
Get Your Free Product TourResources and Content
7 Tested Strategies for Your Next Growth Leap
You’ve come a long way. Where will tomorrow’s growth come from? Using examples from real companies that have used them to succeed, our business guide explores seven strategies that could help you take the next step.
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Boost Cash Flow with Better Inventory Management
By analysing the “cash conversion cycle”, you can pinpoint where problems arise between purchase order and customer payment. Our guide explains the cash conversion cycle and sets out strategies to help you make it more efficient.
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Inventory Control Defined: Best Practices, Systems, and Management
With good inventory control, you can get the maximum amount of profit from the least amount of investment in stock without affecting customer satisfaction. Read our deep-dive article to learn more about best practices—and how to put them into practice.
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Guide to Retail Inventory Management
In retail, strong inventory management means satisfied customers and stable finances. But it needs careful coordination and planning. Our quick guide sets out the key steps and explains why an inventory management system can be a sound investment.
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Act Global, Be Local
If your business plans to grow internationally, you’ll have to navigate different currencies, tax regimes, and accounting standards. There’s no reason this should slow you down. Learn how NetSuite cloud ERP can help finance teams in different countries work as efficiently as one team.
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NetSuite OneWorld
What if you could manage a business with multiple subsidiaries, business units, and legal entities, across borders, with a single solution? With NetSuite OneWorld, that’s business as usual. Discover how this solution can be the foundation for international business success.
Download nowFor Businesses Today, Resilience and
Streamlined Decision-Making Are Everything
Inventory management
Business that can manage their inventory and suppliers effectively have a strong competitive advantage over less well-organised competitors. NetSuite gives you full global visibility of inventory throughout your business process. And it allows you to oversee the flow of goods through your entire supply chain to keep the business running smoothly.
Scalability and growth
As you grow, adding locations and subsidiaries in new geographies can quickly add friction to your business. NetSuite makes it possible to integrate new countries and “switch on” subsidiaries with minimum effort. And because everyone is on the same cloud-enabled system, you can keep scaling with ease.
Automation and reporting
If it can be automated, it should be. That way, your people spend less time on manual tasks and more time on work that truly adds value to the business. NetSuite centralises data and automates business and financial processes, increasing efficiency while also reducing the time and effort needed for month-end reporting.
Demand planning and forecasting
Where are the next opportunities or threats coming from? To answer those questions with confidence, you need to be able to analyse trends as accurately as possible, using the latest data. NetSuite gives you the accurate metrics and analysis tools you need to forecast and scenario-plan for your next phase of growth.
NetSuite OneWorld is a single source of truth that allows us to work with our subsidiaries and enter new markets in one system.”
Lucas London, CEO and Co-Founder, Lick
See Why Lick Chose the World’s #1 Cloud Business Management Software Suite.
Monitor, Scale, Adapt, Reinvent, and Grow with NetSuite: The Only ERP You’ll Ever Need
Why You’ll Love NetSuite:
- Gain instant visibility and control to make the right decisions now.
- Automate everything from financials, to ERP, HR, inventory, planning, and budgeting.
- Collaborate across your organisation so you can make better decisions, faster.
- Scale with industry-leading software that will grow with you.
- Native business intelligence, real-time analytics is the NetSuite user interface.
Discover why 41K+ business leaders trust NetSuite.
