Sowing the Seeds of Success

Passion, people and agility built on great data have helped Deliciously Ella transform from an online community into a thriving international food and wellbeing business.

For Ella Mills, becoming a successful founder started with a great idea and a deep passion for the business. In the case of Deliciously Ella, this passion was rooted in her own personal story and a desire to make a difference for other people. Today, Deliciously Ella has launched more than 50 food products, has a presence in 7,000 stores and is expanding into new markets.

According to Ella, the most important thing for business founders is to be honest about the support they need along the journey and to surround themselves with the right people. Agile decision making and flexibility in planning is also crucial — and it relies on good data.

"Data is everything in our business. Early on, before we had the resources we needed, decisions were led by intuition. Now, every decision that we make is led by data – whether we should enter certain areas of the supermarket, specific product categories or different markets. The benefit of NetSuite has been getting real clarity to make important decisions.".

Ella Mills
Deliciously Ella

Bringing Together Business Data for A Resilient and Agile Business.

Easier Market Expansion

Business growth often brings complexity and challenge, especially when you’re looking at investments or moving into new geographies. With NetSuite, international expansion is easier: you can effortlessly integrate new geographies and “switch on” subsidiaries in new countries. Automatically updating any country-specific tax compliance or sales rules to ensure that there are no unexpected penalties or losses of revenue.

Business Agility

As supply chains get more complex, they become harder to manage, exposing your business to risk. With NetSuite, you can run your business “systematically” to optimise your supply chain, allowing you to respond to fluctuating supplier prices and maintain accurate cash flow forecasts. Ensure consistency across all channels, and centrally manage pricing.

Visibility and Automation

View and analyse the metrics that drive business growth. NetSuite provides maximum visibility, enabling you to forecast and scenario-plan for uncertain conditions, centralising data and automating financial processes. With clear, in-depth data, you can access vital insights in seconds mitigating risk.

Resources and Content

Top 5 Signs Your Business is Ready for an ERP System

No two companies are the same. But the problems that an ERP could solve are often familiar to many businesses. Could your business run more efficiently with an ERP? Use this infographic to decide.

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7 Ways Cloud ERP Helps Businesses Grow

Cloud ERPs help companies make quick decisions in today’s unpredictable business environment. They give businesses the built-in resilience they need to adapt and grow amidst uncertainty, helping them to innovate quickly, modify new business processes and respond to new opportunities. Discover the 7 reasons why cloud ERP can help you achieve your growth plans.

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Overcoming the Top Five Challenges of International Expansion

How do you replicate local success in the rest of the world? New markets offer great opportunities but also significant risks: not just financial, but also for human capital and compliance. In this blog post we identify the key challenges that growing organisations face when they move into new geographies, and we identify how NetSuite can help resolve them.

Read More

State of Entrepreneurship Report: How Founders Are Adapting and Succeeding

In 2022, our survey talked to founders and small business employees to understand their strategies post-pandemic and explore how they are adapting to challenges and using technology. Among other things, the findings show how cloud adoption is helping small businesses to move and innovate faster.

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